The Story Behind RedCrocus

In many ways, the birth of RedCrocus happened during the 2020-2021 Coronavirus pandemic. Summer of 2020 was the most difficult time due to the pandemic restrictions. Unable to meet friends or family or travel, I turned to gardening to keep the mind sane and body healthy. I was also going through a very difficult phase in my life and needed something to keep me active and interested. A life long love of plants turned to something more – a passion. I stumbled across the enormous varieties of Heuchera and their cousins the Heucherella. These lovely plants, with their breath taking foliage, won hearts.

Living in the New England area for over 20+ years where winters are harsh, I found that these cuties could easily withstand the harsh cold, and continue to dazzle with their colorful foliage, even when the weather outside was dreary. They required minimal care through all the seasons, survived extreme cold in winter, heat & humidity in summer. They withstood minimal watering too. So what’s not to like about them! These are plants that are native to North America and have adapted themselves over centuries.

I launched RedCrocus with another friend as a homage to these unsung beauties, which showed us what true resilience is during these testing times. We wanted to spread our love for them, with others. We spent effort, time and money designing and building innovative packaging to keep the plants safe and secure during shipping - a major pain point that online shoppers had. We received rave reviews for the packaging. A few of the assumptions we made starting the business didn't pan out but I learnt a lot. We wanted to expand our offerings beyond Heuchera and Heucherella and companion plants but some of the design decisions we made did not allow us that flexibility. At the end of 2021, I decided to take a break and work on the problems we had identified. Meanwhile life took its own directions. My friend had to move on.

After working on solving those problems, this 2025 season I launched RedCrocus - bigger and better - offering way lot more beautiful quality plants and resilient varieties while keeping the costs very reasonable. We will always offer the 100% guarantee and do right by you. The same innovative packaging designs to protect the plants that customers came to expect from RedCrocus is back and better than before. This is what we strive for - "Nature's Designs Delivered with Care"

- Bharath